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Overview

Leveraging Expertise to Serve Two Major Market Segments

 

Infants and Children
Sheng Yuan brand (85% of sales)

 

China is a rapidly growing
but underserved market
for baby formulas

 

70% of babies born in rural areas
still do not consume baby formulas

 

As the Chinese economy and per capita income grow there is significant potential for growth in demand for dairy based pediatric nutritional products

 


 

Adults and Elderly
Yipin brand (15% of sales)

 

Deepening market penetration

 

Leveraging expertise from infant products

 

Targeting parents as decision makers for their children and themselves

 

Providing nourishment throughout adulthood

 

Milk powder for young adults, adults and elderly

 

 

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Designed to promote healthy living and complete nourishment for all stages of adulthood, including brain and eyesight development in young adults, energy enhancement for active lifestyles, and supplementing special nutritional needs for the mature and aging

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